see....
http://icanhascheezburger.com/
What's working, exactly, is a series of viral humor sites intended simply "to make people happy for five minutes a day," as Huh puts it. Huh, 31, a journalist turned dotcom entrepreneur, was born in South Korea and moved to California when he was in his teens. He launched Pet Holdings in 2007 when angel investors helped him buy a new website called I Can Has Cheezburger?, which is a compendium of "Lolcats," laugh-out-loud feline photos captioned in "kitty pidgin," or artfully misspelled imaginings of cats' inner monologues. (The original Lolcat features a fat gray fur ball gazing longingly past the camera under the heading I CAN HAS CHEEZBURGER?) Huh discovered the site, which was started by two Hawaiian bloggers, when they linked to a photo on his personal blog. His site quickly buckled under the traffic, and he e-mailed to complain — then figured there was money to be made in such a zealous online community.
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